Pitching Ideas: The Buzzuka Blog

According to Wikipedia, “…the term magical thinking is used to describe causal reasoning that looks for correlation between acts or utterances and certain events. In other words, making “if…then” connections based on wishful thinking vs. real life. There’s a lot of magical thinking in the world of marketing. If we create a Facebook account…then everyone [...]

With billions of products on the market, millions of websites and bloggers springing up every year and thousands of tweets a minute, what’s a new brand to do to stand out? If you’re responsible for getting a new product or service out of the garage and into the marketplace, don’t jump in and make a [...]

True…they take a big bite out of our schedules. Not to mention our wallets. And true, that there sometimes are too many to choose from. But in the end of the day, there is nothing like a tradeshow or conference to get some bang for your buck. Even in a recession, attending an event — [...]

According to Reis and Trout’s breakthrough 1970′s marketing book, Positioning: The Battle for your Mind, positioning is “an organized system for finding a window in the mind.” I like the “window in the mind” idea a lot and have never heard a better definition for positioning but, these days, people and companies don’t have time [...]

Wikipedia says that an elevator pitch is “an overview of an idea for a product, service, or project” that should take no more than 30 seconds to say about the time of a typical elevator ride. Big business often utilizes the elevator pitch to develop a good story for customers, employees, the press and other [...]

Michael Jordan may be the most famous and talented basketball player of all time. His Chicago Bulls won six championships and Michael also became the famous pitch man for a generation, touting valued brands including Nike and Gatorade.  What has made Michael successful both on the court and off? He is the master of the [...]

There are two ways to communicate your ideas and beliefs. Myth and Logic. Both are equally valuable. Emotion and locomotion. The ancient Greek philosophers, some very smart people, termed it mythos and logos. They were onto something. For maximum impact, I say be sure you deliver both myth and logic in your self or business [...]

According to the U.S. Bureau of Labor Statistics, we’re now sitting at 10.2% unemployment. And there doesn’t appear to be an end in sight! If you’re not out of work at this point, maybe you know someone who is. Or maybe you feel underemployed and are seeking improved opportunities ahead. No matter what, a great way [...]

Picture it. It’s Friday morning and it’s been a long week. You’re on the elevator heading to your cubicle, Starbucks in one hand and laptop case in the other, counting the hours until you can kick back with a beer, some nachos and a football game when your company’s new CEO steps into the elevator [...]

You may not know it but, if you’re a consumer, you’re smack dab in the middle of a powerful flotsam and jetsam known as the push and pull of market strategy. In corporate-speak, push and pull refers to the fact that consumers pull the product or service they want or need to them by purchasing [...]