Pitching Ideas: The Buzzuka Blog

According to Wikipedia, “…the term magical thinking is used to describe causal reasoning that looks for correlation between acts or utterances and certain events. In other words, making “if…then” connections based on wishful thinking vs. real life. There’s a lot of magical thinking in the world of marketing. If we create a Facebook account…then everyone [...]

With billions of products on the market, millions of websites and bloggers springing up every year and thousands of tweets a minute, what’s a new brand to do to stand out? If you’re responsible for getting a new product or service out of the garage and into the marketplace, don’t jump in and make a [...]

Years ago, according to the WSJ, when GE CEO Jack Welch famously implored company execs to “storm the Internet,” he not only opened the floodgates to the company’s web foray but helped bring the rest of the Fortune 500, wily nily, along with. It was a seminal moment in the life of the cloud. I [...]