Pitching Ideas: The Buzzuka Blog

According to Wikipedia, “…the term magical thinking is used to describe causal reasoning that looks for correlation between acts or utterances and certain events. In other words, making “if…then” connections based on wishful thinking vs. real life. There’s a lot of magical thinking in the world of marketing. If we create a Facebook account…then everyone [...]

I know you know what a message is but how about a meta-message? The Community Dictionary articulately states that a metamessage is “what is communicated but not said.”  For me, communications visionary Marshall McLuhan said it best when he stated, “The Medium is the Message.” In other words, how you say it is what you [...]

Got a big idea for a new business? Not sure where to start? The first step is to create a powerful elevator pitch  to both capture your idea in a 30-second soundbite and capture the imagination of your target audience in a few seconds. Not sure how to write a powerful pitch? No resources to [...]

Think you know your elevator pitch? Have it down to a fine art? That’s great. But are you sure? Or perhaps you need to refresh your pitch for a new opportunity like a job interview or a meeting with a potential investor. No matter what your circumstance, there is no better way to test your [...]

By now, if you’re following along with my Personal Positioning lesson plan you should be well on your way to developing your personal elevator pitch, the one word or phrase that encapsulates your personal brand as well as the niche that best suits you. Now it’s time to deliver your message. Easier said than done? [...]

No matter what, it’s a tall order to deliver an elevator pitch. There’s a lot riding on it. You practiced plenty but still worry that your message may be off. Not to be a whiner, but imagine what it’s like to deliver an elevator pitch if you started a company that helps people create their [...]

Picture it. Your palms are sweaty. Your mouth is dry. The moment you’ve been waiting for has finally arrived. You try to speak but you forgot what to say. When you finally do speak, the words sound like gibberish, even to you! You wonder what happened. You think to yourself, “It all sounded so good [...]

These days, like it or not, we all have to be ready to sell our ideas at a moment’s notice.  From a meeting with the boss to pitch a new concept to an elevator ride with a prospect to pitch ourselves as a potential new employee, we never know when the spotlight will be on [...]

Why do they call it an elevator pitch? Because you never know when you might find yourself on the elevator with someone important? Well, sort of. An elevator pitch is the quick story that tells the big story about you  in under 30-seconds (the duration of the average elevator ride). The goal of an elevator [...]

Let’s play a game. I say a word or phrase and you tell me the company or brand that comes to mind first… Safety… Volvo? Computer chips… Intel? Software…Microsoft? Search… Google? Value… Walmart? Fighting cavities…Crest? Books…Barnes & Noble? Nice to “own” a word or two, right? Pretty powerful “position” to be in. That’s why it’s [...]