Pitching Ideas: The Buzzuka Blog

Passion is at the center of a brand from its inception. A company or product is launched from the germ of an idea and it sparks into something wonderful because someone feels passionately about it. Good ideas catch on and loyal customers share the passion. When nurtured  — managed it carefully and consistently over time [...]

I know you know what a message is but how about a meta-message? The Community Dictionary articulately states that a metamessage is “what is communicated but not said.”  For me, communications visionary Marshall McLuhan said it best when he stated, “The Medium is the Message.” In other words, how you say it is what you [...]

Got a big idea for a new business? Not sure where to start? The first step is to create a powerful elevator pitch  to both capture your idea in a 30-second soundbite and capture the imagination of your target audience in a few seconds. Not sure how to write a powerful pitch? No resources to [...]

No matter what, it’s a tall order to deliver an elevator pitch. There’s a lot riding on it. You practiced plenty but still worry that your message may be off. Not to be a whiner, but imagine what it’s like to deliver an elevator pitch if you started a company that helps people create their [...]

Stop the presses. The MIM is here! The Phoenix-based Musical Instrument Museum opened its doors yesterday in an expansive suburban enclave in North Scottsdale, surrounded by majestic mountain views. I am happy to say that I was there to share in the excitement and appreciate the value of this outstanding new state, national and, truly, [...]

Why do they call it an elevator pitch? Because you never know when you might find yourself on the elevator with someone important? Well, sort of. An elevator pitch is the quick story that tells the big story about you  in under 30-seconds (the duration of the average elevator ride). The goal of an elevator [...]