Pitching Ideas: The Buzzuka Blog

What’s a person to do? According to writer Ker Than in Live Science, “a new study finds that the average American consumes more than 34 gigabytes of video, music and words a day-and that’s only on our free time.” OK, you know that’s a gazillion times more than our analog brains were ever designed to [...]

According to Reis and Trout’s breakthrough 1970′s marketing book, Positioning: The Battle for your Mind, positioning is “an organized system for finding a window in the mind.” I like the “window in the mind” idea a lot and have never heard a better definition for positioning but, these days, people and companies don’t have time [...]

Wikipedia says that an elevator pitch is “an overview of an idea for a product, service, or project” that should take no more than 30 seconds to say about the time of a typical elevator ride. Big business often utilizes the elevator pitch to develop a good story for customers, employees, the press and other [...]

Michael Jordan may be the most famous and talented basketball player of all time. His Chicago Bulls won six championships and Michael also became the famous pitch man for a generation, touting valued brands including Nike and Gatorade.  What has made Michael successful both on the court and off? He is the master of the [...]

There are two ways to communicate your ideas and beliefs. Myth and Logic. Both are equally valuable. Emotion and locomotion. The ancient Greek philosophers, some very smart people, termed it mythos and logos. They were onto something. For maximum impact, I say be sure you deliver both myth and logic in your self or business [...]

According to the U.S. Bureau of Labor Statistics, we’re now sitting at 10.2% unemployment. And there doesn’t appear to be an end in sight! If you’re not out of work at this point, maybe you know someone who is. Or maybe you feel underemployed and are seeking improved opportunities ahead. No matter what, a great way [...]

Picture it. It’s Friday morning and it’s been a long week. You’re on the elevator heading to your cubicle, Starbucks in one hand and laptop case in the other, counting the hours until you can kick back with a beer, some nachos and a football game when your company’s new CEO steps into the elevator [...]

You may not know it but, if you’re a consumer, you’re smack dab in the middle of a powerful flotsam and jetsam known as the push and pull of market strategy. In corporate-speak, push and pull refers to the fact that consumers pull the product or service they want or need to them by purchasing [...]

In marketing, it’s a truism to say that less is more.  The notion, coined by architect, Ludwig Mies van der Rohe, gives marketers pause when it comes time for them to “architect” their messages. Marketers rightly believe that if your audience doesn’t get your point in the time it takes to take the average elevator [...]

“Don’t drink the Kool-Aid” is corporate-speak for judging something objectively without being under the influence of a group or company’s beliefs or culture. For instance, product team members are often vulnerable to “believing their own BS” about the benefit of their offering over the competitor. Blogger and marketing pundit Seth Godin wrote in his book All [...]