Ask a Brander: How does passion figure in branding?
29 August 2010
Passion is at the center of a brand from its inception. A company or product is launched from the germ of an idea and it sparks into something wonderful because someone feels passionately about it. Good ideas catch on and loyal customers share the passion. When nurtured — managed it carefully and consistently over time — an idea can flower into whole new revenue streams.
To explore a new idea that’s germinating in your head, the first step is to capture it in a powerful elevator pitch at www.Buzzuka.com. Then, you can share the passion.
Photo by Pinehurst19475 at Flickr http://www.flickr.com/photos/71288712@N00/340203584/
