Brand Birther Movement
6 August 2010
Honestly, the whole “birther” movement makes no sense to me. Last I looked, Hawaii was a state. So, can we shift the conversation from politics to brands for a second? Because the whole controversy suddenly has me thinking about brands and, in my view, when and where a brand is born is a far more compelling story. Here’s a new definition for you…
Brand Birther – Someone who, like me, passionately believes that a brand is not born at the moment it is named or when its name is launched but rather at the moment it is conceived by its owner.
So, to create a brand, it’s important for the brand strategist to coax the message from the messenger’s mind. That’s where the real story resides. That’s the truth that needs to be told. The heart of the story is in the heart of its owner(s). Why did they start their company? Why did they create their products or services? That’s where the real meaning is — the authenticity that will drive its success.
When you’re having trouble creating a brand, try the Buzzuka Pitch Studio. Here, you can find the facts of your story, add in the passion and integrate it all into a clear 30-second elevator pitch. Then, and only then can you say…
Congratulations, it’s a brand!
Photo by Terri Kessler at Flickr http://www.flickr.com/photos/tkcakes/3821459939/
