Magical Thinking
17 July 2010
According to Wikipedia, “…the term magical thinking is used to describe causal reasoning that looks for correlation between acts or utterances and certain events. In other words, making “if…then” connections based on wishful thinking vs. real life.
There’s a lot of magical thinking in the world of marketing.
- If we create a Facebook account…then everyone will want to be our friends.
- If we spend a lot of money to promote this product, then everyone will want to buy it.
- If we get this celebrity or that politician to endorse our service, then everyone will want to use it.
But, the bottom line is that sooner or later, reality sets in and no amount of fanfare or fluff is going to change the fact that your value proposition is weak or your message is missing the mark. No matter how much marketing muscle you have behind your company or offering, you still put your pants on one leg at a time like the rest of us. You still need a simple, clear and powerful pitch to capture your market and convince them that what you’re selling is something they want to buy.
Try Buzzuka’s elevator pitch studio at www.Buzzuka.com and get real.
For example, check out these most excellent elevator pitches created on and featured at Buzzuka:
Singer Construction
MyWClub
The Martin Agency, Allstate Insurance
Bob Downs, Desktop Publisher
TMA Risk Services
Flickr photo> Shawnathan, The Magician and Actor, http://www.flickr.com/photos/bframe5/3859221466/
