Pitching Ideas: The Buzzuka Blog

Got a million dollar idea for the next $5 craze? If you think you have invented the next Pet Rock or Koosh Ball,  that’s awesome! However, according to Claire Bradley on Investopia in her article “7 Products Under $5 That Made Millions, “the odds are not in your favor as an inventor – 99.9% of [...]

Adweek hit the jackpot with their Super Bowl XLV highlight reel: All 61 commercials in 2 minutes. No matter what you thought of  this year’s crop of Super Bowl ads, you’ve got to love this fast and furious barrage of branded sights and sounds. It’s entertaining, exciting and downright hysterical along with being a wonderful [...]

There’s no better way to celebrate the new year than to launch a new elevator pitch along with it. Whether 2010 was a great year for you or a bit challenging like so many others, ringing in the new year with a powerful new elevator pitch can be a great way to take a fresh approach to 2011. Give [...]

If you’re anything like me, you figure, “Why reinvent the wheel.” With so much to do and so little time, you would rather stand on the shoulders of the process geeks who came before you and get jiggy with their business forms than start all over from scratch. That’s why I love sites that offer [...]

It’s totally counter-intuitive. It stands out in a crowded marketplace.  Sounds like a successful ad campaign, right? I guess that depends on how you define “success.” I’m referring to Drake University’s D+ ad campaign. While it’s true that being unique and “edgy” is good when it comes to brand marketing, it’s not so good when [...]

Passion is at the center of a brand from its inception. A company or product is launched from the germ of an idea and it sparks into something wonderful because someone feels passionately about it. Good ideas catch on and loyal customers share the passion. When nurtured  — managed it carefully and consistently over time [...]

At Buzzuka, we are focused on helping micropreneurs succeed because we view micropreneurship is one of the most important ingredients to individual and company success. We define a “micropreneur” as a “creative self-starter who believes in their own success and is ready, willing and able to build it from the ground up.” To us, “micropreneur” [...]

Honestly, the whole “birther” movement makes no sense to me. Last I looked, Hawaii was a state. So, can we shift the conversation from politics to brands for a second? Because the whole controversy suddenly has me thinking about brands and, in my view, when and where a brand is born is a far more [...]

According to Wikipedia, “…the term magical thinking is used to describe causal reasoning that looks for correlation between acts or utterances and certain events. In other words, making “if…then” connections based on wishful thinking vs. real life. There’s a lot of magical thinking in the world of marketing. If we create a Facebook account…then everyone [...]

There’s a lot of good definitions out there about what constitutes an “ingredient brand” (see links at the end of this post for some examples) but my definition goes like this:  “An ingredient brand is a secret sauce inside,  a golden thread of value running through a family of products or services.” When I worked [...]